Anaam means- no name or identity. It is a space where all definitions collapse and the norms collide with each other.Anaam is beyond gender and its widely accepted roles. It’s about challenging the conventional bias in design.The philosophy of Anaam is a syncretic mix of spiritual practices.
Anaam is not just a label.
Anaam is a way of life
Anaam specializes to work with concepts and transform them into tactile pieces.
Through the design process, it envisions its creations to play the role of healers- providing the wearer with freedom, comfort, and an intangible yet very aware emotional empowerment.